Chances are you know you need social media. Or rather, you’ve been told you need social media. One of the first questions that comes our way when we sit down with a client is why they need a social strategy, especially if they’ve had their company for quite some time. 

The truth is, customers’ expectations and brands’ roles in society are changing fast, and social media is a huge part of that. Below are just three of the many reasons why social media should be a part of every marketing strategy.

1 // Customers Turn to Social Media for Brand Connection

Today’s customer doesn’t just want to be told what to buy; they want to know your story! One survey found 64% of consumers will stop buying a product unless they come to trust the company behind it. This trust isn’t just “does the product work” or “is the food good.” Customers also want to know a brand has purpose, social consciousness, and a compelling brand story.

A social media presence is one of the most inexpensive and easiest ways to connect directly with your community, find new customers, and increase brand trust. The interactivity of social media allows customers and businesses to interact directly. Where before we might only hear from a customer if there was something wrong, now we can hear customers’ hopes and fears; what they want and need; and even what kind of animal they would be if they could be any animal.

While social posts may seem frivolous, they are an important way to create a personal connection with your customers. 

2 // Our Virtual Life is Here to Stay

Many companies and organizations found themselves pivoting quickly when the pandemic hit the United States in March 2020. From virtual shopping appointments to Zoom events, online ordering and curbside pickup, society has found a way to continue to meet the needs of customers while keeping both consumers and employees safe.

Since the pandemic, we have started to return to some normal things, but the virtual landscape has permanently shifted. Research is showing that the use of video has been growing since the pandemic, with audiences viewing 91% more videos than before.

Even if you have a brick and mortar store, customers are likely to want to browse and research online prior to coming into your venue. While you believe in your products and know your business’ culture shines when customers enter your store or office, chances are they’ve made a judgement about what you stand for before ever setting foot inside. Social media is the opportunity to showcase your unique story and establish community long before a user becomes a customer.

3 // Increase Your Bottom Line! 

We’ve already mentioned that social media looms large when making purchasing decisions. 67% of social media users research products using social media, and social media referrals can influence 71% of users. Social media analytics allow us to find out who’s searching for you, what they’re searching for, and how to best support them at every stage of the customer journey. 

In addition to drawing more customers into your business, social media can engage customers directly in eCommerce. Social platforms such as Facebook and Instagram add more features and tools that support quick and easy shopping. Simply adding a “buy” button can increase likelihood of purchasing and shorten the deliberation process.

The Good News

Starting a social media presence doesn’t have to be painful! 

Need more help? We offer flexible, affordable digital marketing packages, from getting you started to making your existing social sparkle.

Sign up for a consultation today!