As the fastest-growing social media platform, TikTok is not just for dance challenges and lip-syncing anymore. With over 1 billion active users, the platform has become a valuable marketing tool for businesses of all sizes, including small businesses. TikTok offers a unique opportunity for small businesses to reach a younger audience and increase their sales. In this blog post, we will explore how small businesses can effectively market themselves on TikTok and how it can help them grow their sales.

Why TikTok?

According to a survey conducted by Hootsuite, over 60% of TikTok users are between the ages of 16-24. This makes it a great platform to reach younger audiences. Additionally, TikTok's algorithm allows for content to go viral much faster than other social media platforms. This means that even small businesses with limited resources have the potential to reach millions of people in a short amount of time.

How to market your small business on TikTok?

1 // Create a TikTok Business Account

First, you need to create a TikTok business account. This will give you access to analytics and other features that are not available to regular users. Creating a business account is free and easy to do. Once you have a business account, you can start creating content and promoting your brand.

2 // Focus on Creating Entertaining Content

TikTok is a platform that thrives on entertaining content. To be successful on TikTok, your content needs to be fun, educational, engaging, and shareable. Keep in mind that people are on TikTok to be entertained, not to be sold to. Use humor, creativity and originality to make your content stand out.

3 // Utilize Trending Hashtags, Audio and Challenges

TikTok is known for its viral challenges and trending hashtags. By participating in these challenges, you can increase your reach and engagement. Make sure to use relevant hashtags that are related to your brand and the content you are creating. This will help your content to appear in relevant search results.

4 // Collaborate with Influencers

Influencer marketing is a great way to reach a larger audience on TikTok. Partnering with influencers can help you reach their followers and increase your brand's exposure. Look for influencers who are relevant to your brand and have a similar target audience.

5 // Use TikTok Ads

TikTok offers various advertising options, including in-feed ads, branded hashtags, and branded effects. These ads can help you reach a larger audience and increase brand awareness. 

According to a study conducted by MarketingCharts, over 30% of TikTok users have purchased a product or service they saw on the platform. TikTok can be a valuable tool for small businesses to drive sales and increase revenue.

TikTok is a powerful marketing tool that small businesses can use to reach a younger audience and increase their sales. By creating entertaining content, utilizing trending hashtags and challenges, collaborating with influencers, and using TikTok ads, small businesses can increase brand awareness, build customer engagement, and drive sales. If you are a small business owner looking to grow your business, TikTok is definitely a platform worth exploring.

Are your digital platforms working for you?