Yelp may not be the first place you think of when it comes to advertising your business. The trick to using Yelp, is to first understand the marketplace where Yelp is most helpful and will get the most traction. In this brief article, I’ll break down some of the key aspects of using Yelp to advertise for your business.

First, let’s understand Yelp’s most used searches and how their users behave. Yelp is designed to be a site that focuses on B2C (Business to Consumer) connection. Some of the most active profiles on Yelp are in the restaurant, home services, and personal services industries.  

Maybe you’re looking for a new place to go for dinner near you, or you’d like to find someone to massage out that knot in your shoulder. Do you need a plumber or someone to repair a faucet leak in your home? Yelp is a great place to start your search.

Now, as a business owner who is looking for potential clients, how can Yelp benefit you? Yelp is designed to target YOUR LOCAL MARKET and only pulls up businesses and services within a certain radius of the user.  This means that your digital advertising dollars are directly targeting potential customers in your area. Also, because it’s meant to target your local region, the cost to advertise on Yelp can have both a lower “cost per click” and higher conversion rate than some of your other ads.

Admittedly, advertising on Yelp is not for every business. Just like doing advertising on Instagram, Facebook, Google, etc., it’s important to know how your audience behaves so, as a business owner, you can make the most of your digital advertising dollars.  

GoldBear Media works with companies across multiple industries to help them find and implement digital advertising strategies that get the best ROAS (Return On Ad Spend). Are you looking for more leads or better conversion? Are you frustrated with your current digital advertising strategy? Reach out to us at hello@goldbear.media to see how we can help your business use the right ads to get the right customers.