Hiring a freelancer used to be something big advertising and media agencies did to keep their payroll costs down, but savvy business owners are realizing the benefits of hiring freelance talent on their own. 

Freelancers allow small businesses to bring in specialized skills that enable them to do things outside of the skills of their current staff, like build an e-commerce site or create and maintain a social media presence.

Here are FIVE reasons why hiring freelance talent may be a good decision for your organization.

1 // It’s affordable & reduces payroll costs

Let’s start with the most obvious point - affordability. Hiring a freelancer is a much lower cost than hiring an internal staff member when you calculate in providing office equipment, space, taxes, benefits…. And the list goes on! For small businesses, budget is always a major issue. Not having overhead like this allows freelancers to offer more affordable pricing without reduction of quality.

2 // They’re good at what they do.

Freelancers run their own business, which thrives on repeat work and repeat customers. They strive to turn in their best work, every time, to maintain the relationship. While staff members’ performance may have peaks and valleys, freelancers know the contract is always subject to renewal.

3 // Staffing when you need it most. 

Every company has dealt with an employee emergency or unexpected medical or maternity leave which threatens the efficiency and competency of a team—especially when under pressure with a project deadline. Freelancers are used to dealing with deadlines, and many take on rush assignments. In fact, many freelancers don’t adhere to the “traditional”  holiday schedule and may be available to work during times when your regular staff may have scheduled time off.

Additionally, freelancers are able to complete these projects in a very flexible and agile way, saving the small business owner time and money on bringing someone in full time and further allowing them to concentrate on their core business.

4 // You get personal attention and direct communication.

Freelancers have to be experts in a number of disciplines. It’s no use being a great designer who can’t clearly communicate with their clients. Freelancers generally have excellent procedures in place for handling both the client liaison aspect of the project as well the actual implementation. This gives you the confidence that when you’re passing on your requirements for your project that you’re actually passing them directly to the person who will be doing the work!

5 // Freelancers have networks too. 

At this point, you may be on the fence about trying the freelance route or hiring a new staff member. A single staff member can fill a role within your company, but you may also need a website developer, a video producer and someone who specializes in social media. Freelancers have great networks of contacts too. We stick together and work together on projects based purely on requirements rather than keeping all these staff on salary.

Freelancers can be a great addition to your staff or project. Hiring them on a one time basis or on retainer, brings flexibility to your budget. If you’re interested in a free consult of how we can help your business. Sign up for a consultation today!

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