Building a brand through social media isn’t easy. It takes time and commitment to build an audience and a following. This may be something you’ve read a thousand times on different blogs. If you’ve already invested in social media and...
Instagram is now the second largest social media platform behind Facebook. Have you ever looked at a profile on Instagram and just said, “WOW! This page looks amazing!”, and then followed a person or brand simply because of what you...
Has this ever happened to you…. You sit down at the computer, ready to put together social media posts for your business and *bam* writer's block. One day you’re full of ideas, and the next, it’s the blinking cursor of...
So you’ve decided to start a business. Congratulations! Your next step after creating a business plan is figuring out how to let everyone know that you have a business. You can of course talk with friends and family, put info...
I love the holidays. There are some things that come out during the holidays that I can’t get any other time during the year. I love decorating the house, and my husband looks forward to eggnog and pumpkin pie. Every...
For any business, creating awareness around your brand and bringing customers through to the point of purchase is often the single biggest challenge in getting your business going. As business owners, we know how to close the deal face to...
Holiday promotions can be some of your greatest opportunities to bring in customers who may have been watching you all year and be on the fence about making a purchase. This is the opportunity to draw them in with some...
There comes a point in the life of every business where “winging it” in marketing becomes a hindrance to growth. For entrepreneurs and small businesses, it’s very easy for marketing consistency to get lost in the day to day responsibilities....
Digital advertising is a fantastic option for businesses today to reach their audience. One of the questions she asked early on in the process was “Does digital advertising work?” To best answer her question, and possibly yours, I’ll share with...
