When’s the last time you looked at your website? Most of us create one when we start our business and then don’t give it much thought, unless we’re running a blog. Could it be time for a website facelift? Probably! Here’s how to tell. 

You Need a Website Upgrade if...

1. It’s difficult to make small changes

The web has come a long way in the past 10 years. It used to be that making a simple copy change on your website would take an act of Congress (or at least multiple calls to the IT department).

Now, content management systems (CMS) make it simple to make basic changes to the site without involving developers or the IT folks. But if that’s not the case at your company, it might be time to make an upgrade.

2. It’s not mobile compatible

According to a study done by Google, just over 68% of website views come from mobile phones. If your website design doesn’t translate to mobile, you’ll lose visitors quickly. Visitors will view your business or brand as outdated and may even wonder if your business still exists!

Credit: Weblium

3. It looks outdated

If the website design hasn’t been updated recently, it might have design aspects that are considered old-fashioned or outdated: bright colors, text effects, poorly sized images, etc. Modern websites have clear messaging and easy navigation. It’s about keeping your audience engaged and helping them find what they need, not impressing them with special effects. :

Credit: Weblium

Customers judge the credibility of your business based on the look of your website. If your design is outdated, that says something about your brand.

Make sure your website reflects the kind of image you want your business to portray.

4. Your message falls flat with your audience

If your brand messaging has changed as your company has evolved, this is another indication that your site may be in need of a makeover. Are there services on there you no longer offer? Events from 2017 still on the home page? You want your site to make a good first impression. Regular updates keep your visitors engaged and your company feeling current.

Credit: Weblium

5. Hardly anyone is visiting your site

The point of having a website is for people to visit. Are people coming to your website? Do you even know if people visit your site? If the answer is “no”, it might be time to look at an overhaul. 

You can evaluate how many people visited your site by looking at the built-in metrics or through a program such as Google analytics.(If you don’t know how to find your website metrics - feel free to reach out and we can show you how!) 

Sometimes, there are some simple tweaks you can make to your existing site to improve customer engagement. But a lot of times, the problem lies in how the site is designed and built. Bottom line, visitor experience on your site is key for online business growth.

So…do you need a website refresh? If any of the above apply to you, we’re here to help! Whether it’s a branding overhaul or a quick refresh, we can be your guide. Right now we’re offering 20% off hosting for your first year and a free URL. Contact us now!