The Challenge
When Trademark Properties partnered with GoldBear Media, their digital footprint was extremely limited.
A March 2025 digital audit revealed:
- Very low search visibility with only 38 active keywords and a Domain Rating of 1.
- Limited social media infrastructure, including no LinkedIn presence.
- Inconsistent Instagram presence across properties.
- Website opportunities including missing property listings, thin company information, and no social integrations.
In short, the brand had strong real-world credibility but lacked the digital infrastructure needed to support awareness, visibility, and lead generation.
GoldBear Media’s role was to build a scalable digital foundation while driving measurable growth across social media, search, and paid campaigns.
Our Strategy
GoldBear Media implemented a multi-channel growth strategy focused on building both visibility and engagement.
Social Media Growth
We developed a consistent Instagram and LinkedIn content strategy designed to increase brand visibility, attract local audiences, and convert engagement into follower growth.
Paid Social Campaigns
Targeted Meta advertising campaigns were deployed to drive local awareness, website traffic, and video engagement among key demographics in Maryland.
Search Visibility & SEO Support
We expanded keyword visibility and search presence through ongoing SEO optimization and strategic content support.
Public Relations Strategy
GoldBear Media also managed the Chamber’s public relations efforts, helping increase visibility for the organization while strengthening its reputation across Baltimore’s business ecosystem.
Digital Ecosystem Improvements
Our work also supported stronger website performance by improving acquisition channels including organic search, referral traffic, and social media.
The Results
In just a few months, Trademark Properties saw significant improvements across multiple digital channels.
Social Media Audience Growth
Instagram experienced substantial audience growth and engagement.
Instagram followers grew from 386 to 727
+88% growth
August performance highlights included:
- 26,878 impressions
- 18,547 accounts reached
- 683 engagements
Follower acquisition also accelerated significantly, increasing from 30 new followers in May to 189 new followers in August.
LinkedIn Launch and Growth
At the beginning of the engagement, Trademark Properties had no LinkedIn presence.
By August:
- 79 followers gained
- Consistent growth month over month
- Increased professional brand visibility
This helped establish Trademark Properties as a more visible and credible presence in the professional and real estate communities.
Paid Social Campaign Performance
Paid campaigns consistently delivered efficient results across link clicks, views, and engagement.
Across multiple campaign periods:
- Hundreds of link clicks generated
- Tens of thousands of video views
- Cost-efficient traffic with CPC as low as $0.22
Campaigns performed especially well among 18-34 year-old audiences in the Baltimore and Maryland markets.
This allowed Trademark Properties to reach highly relevant audiences while maintaining strong cost efficiency.
Search Visibility Improvements
SEO performance also showed clear upward momentum.
Between May and August:
Organic Google clicks increased from 210 → 275
+31% growth
Search impressions increased from 3,620 → 4,570
+26% growth
Additionally:
- Page-one keyword rankings increased from 6 to 9 keywords
- Several branded and property-related search terms showed strong upward movement
One standout example was the keyword “Trademark Apartments,” which generated 146 clicks in August after producing zero clicks the previous month.
Key Wins
✔ Instagram audience growth of 88%
✔ LinkedIn presence built from zero to a growing professional audience
✔ 31% increase in organic search clicks
✔ 26% increase in search impressions
✔ Efficient paid social campaigns delivering strong reach and traffic
✔ Stronger digital ecosystem supporting website discovery and brand awareness
The Takeaway
Trademark Properties started with minimal digital infrastructure and limited search visibility. Within just a few months, GoldBear Media helped transform their online presence by building stronger social channels, improving search performance, and delivering targeted audience growth.
The result is a brand that is more visible, more discoverable, and better positioned for long-term digital growth.