Digital advertising is a fantastic option for businesses today to reach their audience. One of the questions she asked early on in the process was “Does digital advertising work?” To best answer her question, and possibly yours, I’ll share with...
A social media calendar is a tool that can help you strategically plan how you communicate on social media with your audience over a given period of time. Whether your content plan is done monthly, weekly, or something different, it...
Yelp may not be the first place you think of when it comes to advertising your business. The trick to using Yelp, is to first understand the marketplace where Yelp is most helpful and will get the most traction. In...
If you’re like many in the world of social media, understanding how to use some of the different features available these days can be quite daunting. If terms like grid, post, story, or reel send you into a panic, it’s...
A compelling case study can be a goldmine to a growing business. Case Studies are a fantastic tool used in the marketing world to tell a success story from using a particular product or service. They are also an opportunity...
When’s the last time you looked at your website? Most of us create one when we start our business and then don’t give it much thought, unless we’re running a blog. Could it be time for a website facelift? Probably!...
You’ve probably heard that earlier this month, Mark Zuckerberg announced that Facebook was rebranding itself as Meta. We’re here with a quick myth bust and some notes to help you make sense of what’s happening and what this may mean...
When a brand decides to get social, it can feel daunting. New social media platforms are popping up every day, each promising to be the next big thing. Does your brand need to be on all of them?...
Hiring a freelancer used to be something big advertising and media agencies did to keep their payroll costs down, but savvy business owners are realizing the benefits of hiring freelance talent on their own....
Chances are you know you need social media. Or rather, you’ve been told you need social media. One of the first questions that comes our way when we sit down with a client is why they need a social strategy,...
