The Super Bowl is an iconic event. An exciting match-up, a championship title, Taylor Swift. But one of the most common reasons you’ll hear: the commercials. One of the most iconic parts of the big game is just how extravagant,...
The holiday season has only just begun and there is still plenty of time to work up a successful promotion strategy! As consumers have come to expect holiday deals and promotions, this is an important time of year for convincing...
So you’ve decided to start a business. Congratulations! Your next step after creating a business plan is figuring out how to let everyone know that you have a business. You can of course talk with friends and family, put info...
I love the holidays. There are some things that come out during the holidays that I can’t get any other time during the year. I love decorating the house, and my husband looks forward to eggnog and pumpkin pie. Every...
For any business, creating awareness around your brand and bringing customers through to the point of purchase is often the single biggest challenge in getting your business going. As business owners, we know how to close the deal face to...
Holiday promotions can be some of your greatest opportunities to bring in customers who may have been watching you all year and be on the fence about making a purchase. This is the opportunity to draw them in with some...
There comes a point in the life of every business where “winging it” in marketing becomes a hindrance to growth. For entrepreneurs and small businesses, it’s very easy for marketing consistency to get lost in the day to day responsibilities....
Digital advertising is a fantastic option for businesses today to reach their audience. One of the questions she asked early on in the process was “Does digital advertising work?” To best answer her question, and possibly yours, I’ll share with...
