Digital Marketing

Back to the Basics: What Actually is Social Media and How can it Help your Business?

Think social media is just for selfies and status updates? Think again—it could be your business’s growth engine. Many small business owners use social media as their primary form of communication to their consumers. It is incomparably one of the...
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Balancing Act: The Pros and Cons of Marketing for Small Businesses

Small businesses are growing in number as more people learn about things they love and create ways to share that with other people. Owners are frequently switching hats trying to manage the day to day, the accounting, production, and marketing....
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Understanding Marketing and Sales: How They’re Similar and How They’re Different

Sales and marketing—two sides of the same coin, right? Well, sort of. If you think of your business as a car, marketing is the engine that propels it forward, while sales is the driver steering it toward the finish line....
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Why You Need to Hire an Outside Marketing Company: Three Key Reasons

Marketing is the lifeblood of any business, yet it’s often the first thing to fall by the wayside when day-to-day operations take over. Many companies start strong, sending out regular social media posts, running email campaigns, and tweaking their SEO,...
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The Power of Consistency: How Regular Posting Boosts Engagement

Let’s be honest, social media can be a bit like the gym. We all know it’s good for us, we all start with the best of intentions, but somewhere between creating an account and actually using it consistently, we lose...
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Remember These 3 Factors in your 2024 Marketing Plan

With the new year fast approaching, many of us begin to consider our resolutions for 2024. Things like self-improvement or learning a new skill come to mind, but what about the goals you have for your business in the new...
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8 Places You Can Find FREE Stock Photos

One of the biggest challenges in running a small business is getting your name out there. For many small businesses just starting out, most have little to nothing set aside for marketing. Which means every opportunity for free marketing needs...
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10 Free Ways to Advertise Your Small Business

One of the biggest challenges in running a small business is getting your name out there. For many small businesses just starting out, most have little to nothing set aside for marketing. Which means every opportunity for free marketing needs...
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