The holiday season has only just begun and there is still plenty of time to work up a successful promotion strategy! As consumers have come to expect holiday deals and promotions, this is an important time of year for convincing...
An irresistible offer serves as a powerful marketing tool to increase sales and drive business growth. By applying the principles and tips outlined in this article, you can create an irresistible offer that attracts new customers, nurtures existing relationships, and...
For any business, creating awareness around your brand and bringing customers through to the point of purchase is often the single biggest challenge in getting your business going. As business owners, we know how to close the deal face to...
Holiday promotions can be some of your greatest opportunities to bring in customers who may have been watching you all year and be on the fence about making a purchase. This is the opportunity to draw them in with some...
There comes a point in the life of every business where “winging it” in marketing becomes a hindrance to growth. For entrepreneurs and small businesses, it’s very easy for marketing consistency to get lost in the day to day responsibilities....
Digital advertising is a fantastic option for businesses today to reach their audience. One of the questions she asked early on in the process was “Does digital advertising work?” To best answer her question, and possibly yours, I’ll share with...
A social media calendar is a tool that can help you strategically plan how you communicate on social media with your audience over a given period of time. Whether your content plan is done monthly, weekly, or something different, it...
Yelp may not be the first place you think of when it comes to advertising your business. The trick to using Yelp, is to first understand the marketplace where Yelp is most helpful and will get the most traction. In...
If you’re like many in the world of social media, understanding how to use some of the different features available these days can be quite daunting. If terms like grid, post, story, or reel send you into a panic, it’s...
A compelling case study can be a goldmine to a growing business. Case Studies are a fantastic tool used in the marketing world to tell a success story from using a particular product or service. They are also an opportunity...
