Sales vs Marketing

Back to the Basics: What Actually is Social Media and How can it Help your Business?

Think social media is just for selfies and status updates? Think again—it could be your business’s growth engine. Many small business owners use social media as their primary form of communication to their consumers. It is incomparably one of the...
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Balancing Act: The Pros and Cons of Marketing for Small Businesses

Small businesses are growing in number as more people learn about things they love and create ways to share that with other people. Owners are frequently switching hats trying to manage the day to day, the accounting, production, and marketing....
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Understanding Marketing and Sales: How They’re Similar and How They’re Different

Sales and marketing—two sides of the same coin, right? Well, sort of. If you think of your business as a car, marketing is the engine that propels it forward, while sales is the driver steering it toward the finish line....
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