small business marketing - GoldBear Media

02/3/25

Back to the Basics: What Actually is Social Media and How can it Help your Business?

Think social media is just for selfies and status updates? Think again—it could be your business’s growth engine. Many small business owners use social media as their primary form of communication to their consumers. It is incomparably one of the...

01/6/25

Balancing Act: The Pros and Cons of Marketing for Small Businesses

Small businesses are growing in number as more people learn about things they love and create ways to share that with other people. Owners are frequently switching hats trying to manage the day to day, the accounting, production, and marketing....

09/18/24

Understanding Marketing and Sales: How They’re Similar and How They’re Different

Sales and marketing—two sides of the same coin, right? Well, sort of. If you think of your business as a car, marketing is the engine that propels it forward, while sales is the driver steering it toward the finish line....

08/20/24

Why You Need to Hire an Outside Marketing Company: Three Key Reasons

Marketing is the lifeblood of any business, yet it’s often the first thing to fall by the wayside when day-to-day operations take over. Many companies start strong, sending out regular social media posts, running email campaigns, and tweaking their SEO,...

07/17/24

The Power of Consistency: How Regular Posting Boosts Engagement

Let’s be honest, social media can be a bit like the gym. We all know it’s good for us, we all start with the best of intentions, but somewhere between creating an account and actually using it consistently, we lose...

06/12/24

How to Grow Your Business WITHOUT Spending on Advertising

But here's the thing: Growing your business without pouring money into advertising is not only possible but also an opportunity to build genuine connections and find sustainable growth. Here are 3 simple and effective strategies for growing your business without...

05/15/24

What Should My Marketing & Advertising Budget Be?

Understanding the details of marketing and advertising budgets is crucial for any business looking to thrive in today's competitive landscape. While there's no one-size-fits-all answer to the question, "What should our advertising budget be?", there are fundamental principles and considerations...

01/17/24

4 Reasons Why Small Businesses Must Embrace New Marketing Technology

Technology is rapidly evolving. Smart devices make it easier than ever to gather information and find products or services. Social media has completely shifted the dynamic for online communication. As a business owner, the constant evolution of technology can be...

12/13/23

Remember These 3 Factors in your 2024 Marketing Plan

With the new year fast approaching, many of us begin to consider our resolutions for 2024. Things like self-improvement or learning a new skill come to mind, but what about the goals you have for your business in the new...

09/13/23

Why Direct Email Marketing Still Works

Recently, we’ve had a lot of questions come up around email marketing, and whether or not it’s still an effective method for marketing. It’s a fantastic question, and one I would like to spend the next few minutes answering. The...