Technology is rapidly evolving. Smart devices make it easier than ever to gather information and find products or services. Social media has completely shifted the dynamic for online communication. As a business owner, the constant evolution of technology can be...
The holiday season has only just begun and there is still plenty of time to work up a successful promotion strategy! As consumers have come to expect holiday deals and promotions, this is an important time of year for convincing...
For any business, creating awareness around your brand and bringing customers through to the point of purchase is often the single biggest challenge in getting your business going. As business owners, we know how to close the deal face to...
Holiday promotions can be some of your greatest opportunities to bring in customers who may have been watching you all year and be on the fence about making a purchase. This is the opportunity to draw them in with some...
There comes a point in the life of every business where “winging it” in marketing becomes a hindrance to growth. For entrepreneurs and small businesses, it’s very easy for marketing consistency to get lost in the day to day responsibilities....
Digital advertising is a fantastic option for businesses today to reach their audience. One of the questions she asked early on in the process was “Does digital advertising work?” To best answer her question, and possibly yours, I’ll share with...
