Back to the Basics: What Actually is Social Media and How can it Help your Business?
Think social media is just for selfies and status updates? Think again—it could be your business’s growth engine. Many small business owners use social media as their primary form of communication to their consumers. It is incomparably one of the most useful tools small business owners use to expand their reach. This blog goes into what social media actually is and how businesses can effectively use social media to jumpstart their company.
Balancing Act: The Pros and Cons of Marketing for Small Businesses
Small businesses are growing in number as more people learn about things they love and create ways to share that with other people. Owners are frequently switching hats trying to manage the day to day, the accounting, production, and marketing. Sometimes, getting started in your area can be as easy as gaining traction on an icy country road. However, there are benefits to marketing for a small business as well. Read the blog to learn about the benefits and difficulties of marketing for small businesses!
Understanding Marketing and Sales: How They’re Similar and How They’re Different
Sales and marketing—two sides of the same coin, right? Well, sort of. If you think of your business as a car, marketing is the engine that propels it forward, while sales is the driver steering it toward the finish line. Both departments play crucial roles, but their responsibilities and goals are far from identical. Still, many businesses (especially smaller ones) lump these functions together, often placing the burden of marketing on their sales teams. Spoiler alert: this rarely works out as expected.