Conversations: How AI is Shaping the Future of Small Business Marketing
We're diving in deep into the fascinating world of AI! Join Dr. Samuel Helms from Beacon Learning AI as he chats with Kelly Sundsvold about the ethical implications, the role of AI in marketing, and the exciting ways it’s reshaping industries. From AI’s impact on education and small businesses to how it can both enhance and challenge creativity, this conversation is packed with insights you won’t want to miss.
Sometimes AI is NOT the Solution: Breaking Down Moments When AI Might Not be Your BEST Resource
In today’s tech-heavy environment, automated solutions are popular for their accessibility and time-saving benefits. However, overreliance on AI can be really apparent, especially when readers see text that feels like it was generated by software or view artwork that lacks a human touch. It’s important to balance AI use to enhance output while still keeping the work authentic and high-quality. So, when is it better to use your own imagination and skills instead of software?
Top Social Media Marketing Trends for 2025 You Need to Know
Social media is evolving rapidly, and 2025 is set to bring new trends that will reshape the digital marketing Scope. Staying ahead of these trends is crucial for businesses aiming to maximize engagement and conversions. Here’s a look at the most important social media marketing trends for 2025 and how you can enhance them.
Back to the Basics: What Actually is Social Media and How can it Help your Business?
Think social media is just for selfies and status updates? Think again—it could be your business’s growth engine. Many small business owners use social media as their primary form of communication to their consumers. It is incomparably one of the most useful tools small business owners use to expand their reach. This blog goes into what social media actually is and how businesses can effectively use social media to jumpstart their company.
The comprehensive Guide to Choosing the Right Website Design Agency for Your Business
Did you know that 75% of users judge a company’s credibility based on its website design? This staggering statistic underscores the critical role of a well-designed website in building trust and driving success. In Baltimore, where competition among businesses is fierce, an exceptional website can make all the difference.
Why Your Business Needs Professional Social Media Marketing Services in 2025
In today's fast-paced digital world businesses must use expert Social Media Marketing Services to stay competitive. As we enter 2025, social media platforms is key for customer engagement, brand awareness and sales. Investing in social media marketing services can unlock your business’s potential on digital platforms. These services help you to reach a wider audience, they boost customer engagement, and keep you ahead of competitors.
Balancing Act: The Pros and Cons of Marketing for Small Businesses
Small businesses are growing in number as more people learn about things they love and create ways to share that with other people. Owners are frequently switching hats trying to manage the day to day, the accounting, production, and marketing. Sometimes, getting started in your area can be as easy as gaining traction on an icy country road. However, there are benefits to marketing for a small business as well. Read the blog to learn about the benefits and difficulties of marketing for small businesses!
Understanding Marketing and Sales: How They’re Similar and How They’re Different
Sales and marketing—two sides of the same coin, right? Well, sort of. If you think of your business as a car, marketing is the engine that propels it forward, while sales is the driver steering it toward the finish line. Both departments play crucial roles, but their responsibilities and goals are far from identical. Still, many businesses (especially smaller ones) lump these functions together, often placing the burden of marketing on their sales teams. Spoiler alert: this rarely works out as expected.
Why You Need to Hire an Outside Marketing Company: Three Key Reasons
Marketing is the lifeblood of any business, yet it’s often the first thing to fall by the wayside when day-to-day operations take over. Many companies start strong, sending out regular social media posts, running email campaigns, and tweaking their SEO, but before long, marketing tasks start to pile up. Suddenly, the website hasn’t been updated in months, the blog is stagnant, and the social media accounts are gathering dust. Sound familiar? If so, it might be time to consider hiring an outside marketing company to assist you in getting your marketing back up to speed.
The Power of Consistency: How Regular Posting Boosts Engagement
Let’s be honest, social media can be a bit like the gym. We all know it’s good for us, we all start with the best of intentions, but somewhere between creating an account and actually using it consistently, we lose steam. Small business owners, this one’s for you. You’ve got a million hats to wear, and “social media guru” probably isn’t the one you feel most comfortable with. We hear this often from our clients. What started out as a fun and exciting project to share your business with your clients, often becomes a struggle of what to post next or combing the interwebs for inspiration.
How to Grow Your Business WITHOUT Spending on Advertising
But here's the thing: Growing your business without pouring money into advertising is not only possible but also an opportunity to build genuine connections and find sustainable growth. Here are 3 simple and effective strategies for growing your business without advertising.
What Should My Marketing & Advertising Budget Be?
Understanding the details of marketing and advertising budgets is crucial for any business looking to thrive in today's competitive landscape. While there's no one-size-fits-all answer to the question, "What should our advertising budget be?", there are fundamental principles and considerations that can guide your decision-making process.
The Small Business Guide to Winning Email Marketing
If you’ve ever wondered how some brands seem to have a magic touch, turning casual subscribers into loyal customers almost overnight, I’m here to let you in on a little secret: it’s all about crafting killer email funnels.
Experiencing the Power of Viral Content
Many businesses dream about making a post go viral on social media, but what actually happens when one starts racking up thousands of likes and views? A few weeks ago, we experienced a surge in views and engagement on TikTok. Within just one week, our content had over 400,000 views! In this post, we'll share our firsthand experience and the strategies we used to create viral content.
Our Best and Worst Super Bowl Commercials of 2024
The Super Bowl is an iconic event. An exciting match-up, a championship title, Taylor Swift. But one of the most common reasons you’ll hear: the commercials. One of the most iconic parts of the big game is just how extravagant, funny, or memorable brands can make their advertisements. This year we saw aliens, celebrities, and the world collectively realizing we have been pronouncing Temu wrong. So which ones were among the best and the worst?
4 Reasons Why Small Businesses Must Embrace New Marketing Technology
Technology is rapidly evolving. Smart devices make it easier than ever to gather information and find products or services. Social media has completely shifted the dynamic for online communication. As a business owner, the constant evolution of technology can be a lot to follow. Here are four powerful reasons why learning the latest trends will help your business and set you ahead of the competition.
Remember These 3 Factors in your 2024 Marketing Plan
With the new year fast approaching, many of us begin to consider our resolutions for 2024. Things like self-improvement or learning a new skill come to mind, but what about the goals you have for your business in the new year? Creating a plan allows you to establish your objectives well in advance and gives you a better idea of how you can achieve those goals.
9 More Ideas for Boosting Revenue During the Holidays
The holiday season has only just begun and there is still plenty of time to work up a successful promotion strategy! As consumers have come to expect holiday deals and promotions, this is an important time of year for convincing those who have been on the fence for a while. You don’t want to miss out on this great opportunity to grow your business before the end of the fiscal year.
Why Direct Email Marketing Still Works
Recently, we’ve had a lot of questions come up around email marketing, and whether or not it’s still an effective method for marketing. It’s a fantastic question, and one I would like to spend the next few minutes answering.
The short answer is yes! It is absolutely effective if you understand how to use email marketing to your advantage.
From Freelance Beginnings to Thriving Digital Agency: The Story of GoldBear Media
In the realm of digital marketing, we often find ourselves immersed in tips, tricks, and tools. However, today, we'd like to take a break and tell the story behind GoldBear Media—the question we're frequently asked when we meet new people. Join us as we share our journey, from “side hustle” beginnings to becoming a trusted digital agency.