Why Your Business Needs Professional Social Media Marketing Services in 2025
In today's fast-paced digital world businesses must use expert Social Media Marketing Services to stay competitive. As we enter 2025, social media platforms is key for customer engagement, brand awareness and sales. Investing in social media marketing services can unlock your business’s potential on digital platforms. These services help you to reach a wider audience, they boost customer engagement, and keep you ahead of competitors.
Balancing Act: The Pros and Cons of Marketing for Small Businesses
Small businesses are growing in number as more people learn about things they love and create ways to share that with other people. Owners are frequently switching hats trying to manage the day to day, the accounting, production, and marketing. Sometimes, getting started in your area can be as easy as gaining traction on an icy country road. However, there are benefits to marketing for a small business as well. Read the blog to learn about the benefits and difficulties of marketing for small businesses!
Understanding Marketing and Sales: How They’re Similar and How They’re Different
Sales and marketing—two sides of the same coin, right? Well, sort of. If you think of your business as a car, marketing is the engine that propels it forward, while sales is the driver steering it toward the finish line. Both departments play crucial roles, but their responsibilities and goals are far from identical. Still, many businesses (especially smaller ones) lump these functions together, often placing the burden of marketing on their sales teams. Spoiler alert: this rarely works out as expected.
Why You Need to Hire an Outside Marketing Company: Three Key Reasons
Marketing is the lifeblood of any business, yet it’s often the first thing to fall by the wayside when day-to-day operations take over. Many companies start strong, sending out regular social media posts, running email campaigns, and tweaking their SEO, but before long, marketing tasks start to pile up. Suddenly, the website hasn’t been updated in months, the blog is stagnant, and the social media accounts are gathering dust. Sound familiar? If so, it might be time to consider hiring an outside marketing company to assist you in getting your marketing back up to speed.
The Power of Consistency: How Regular Posting Boosts Engagement
Let’s be honest, social media can be a bit like the gym. We all know it’s good for us, we all start with the best of intentions, but somewhere between creating an account and actually using it consistently, we lose steam. Small business owners, this one’s for you. You’ve got a million hats to wear, and “social media guru” probably isn’t the one you feel most comfortable with. We hear this often from our clients. What started out as a fun and exciting project to share your business with your clients, often becomes a struggle of what to post next or combing the interwebs for inspiration.
How to Grow Your Business WITHOUT Spending on Advertising
But here's the thing: Growing your business without pouring money into advertising is not only possible but also an opportunity to build genuine connections and find sustainable growth. Here are 3 simple and effective strategies for growing your business without advertising.
What Should My Marketing & Advertising Budget Be?
Understanding the details of marketing and advertising budgets is crucial for any business looking to thrive in today's competitive landscape. While there's no one-size-fits-all answer to the question, "What should our advertising budget be?", there are fundamental principles and considerations that can guide your decision-making process.
The Small Business Guide to Winning Email Marketing
If you’ve ever wondered how some brands seem to have a magic touch, turning casual subscribers into loyal customers almost overnight, I’m here to let you in on a little secret: it’s all about crafting killer email funnels.
Experiencing the Power of Viral Content
Many businesses dream about making a post go viral on social media, but what actually happens when one starts racking up thousands of likes and views? A few weeks ago, we experienced a surge in views and engagement on TikTok. Within just one week, our content had over 400,000 views! In this post, we'll share our firsthand experience and the strategies we used to create viral content.
Our Best and Worst Super Bowl Commercials of 2024
The Super Bowl is an iconic event. An exciting match-up, a championship title, Taylor Swift. But one of the most common reasons you’ll hear: the commercials. One of the most iconic parts of the big game is just how extravagant, funny, or memorable brands can make their advertisements. This year we saw aliens, celebrities, and the world collectively realizing we have been pronouncing Temu wrong. So which ones were among the best and the worst?
4 Reasons Why Small Businesses Must Embrace New Marketing Technology
Technology is rapidly evolving. Smart devices make it easier than ever to gather information and find products or services. Social media has completely shifted the dynamic for online communication. As a business owner, the constant evolution of technology can be a lot to follow. Here are four powerful reasons why learning the latest trends will help your business and set you ahead of the competition.
Remember These 3 Factors in your 2024 Marketing Plan
With the new year fast approaching, many of us begin to consider our resolutions for 2024. Things like self-improvement or learning a new skill come to mind, but what about the goals you have for your business in the new year? Creating a plan allows you to establish your objectives well in advance and gives you a better idea of how you can achieve those goals.
9 More Ideas for Boosting Revenue During the Holidays
The holiday season has only just begun and there is still plenty of time to work up a successful promotion strategy! As consumers have come to expect holiday deals and promotions, this is an important time of year for convincing those who have been on the fence for a while. You don’t want to miss out on this great opportunity to grow your business before the end of the fiscal year.
Why Direct Email Marketing Still Works
Recently, we’ve had a lot of questions come up around email marketing, and whether or not it’s still an effective method for marketing. It’s a fantastic question, and one I would like to spend the next few minutes answering.
The short answer is yes! It is absolutely effective if you understand how to use email marketing to your advantage.
From Freelance Beginnings to Thriving Digital Agency: The Story of GoldBear Media
In the realm of digital marketing, we often find ourselves immersed in tips, tricks, and tools. However, today, we'd like to take a break and tell the story behind GoldBear Media—the question we're frequently asked when we meet new people. Join us as we share our journey, from “side hustle” beginnings to becoming a trusted digital agency.
Understanding the Value of the Irresistible Offer
An irresistible offer serves as a powerful marketing tool to increase sales and drive business growth. By applying the principles and tips outlined in this article, you can create an irresistible offer that attracts new customers, nurtures existing relationships, and propels your business forward.
Reach vs. Engagement: Which is More Important?
So, which one is more important: reach or engagement? The answer is that it depends on your social media goals. Both metrics are important and can help you achieve different goals.
Secrets to Going Viral: How to Increase Your Reach and Boost Your Brand's Success
We get asked this question from time to time - “how do I make this go viral.”
Going viral is the dream of many content creators, marketers, and businesses. It's the ultimate goal: to create something that captures the attention of millions, and spreads like wildfire across the internet. But going viral is not as simple as just creating great content.
5 Tips for Small Business TikTok Marketing: Boost Your Sales with Video Content
As the fastest-growing social media platform, TikTok is not just for dance challenges and lip-syncing anymore. With over 1 billion active users, the platform has become a valuable marketing tool for businesses of all sizes, including small businesses.
Small Business Marketing: How to Succeed on a Budget
Being a small business can be tough when it comes to marketing. Limited budgets, small teams, and fierce competition can make it feel like an uphill battle to stand out and reach potential customers. But don't worry, with the right mindset and strategies, small businesses can still succeed in marketing and even level the playing field with larger competitors.