Why You Need to Hire an Outside Marketing Company: Three Key Reasons
Marketing is the lifeblood of any business, yet it’s often the first thing to fall by the wayside when day-to-day operations take over. Many companies start strong, sending out regular social media posts, running email campaigns, and tweaking their SEO, but before long, marketing tasks start to pile up. Suddenly, the website hasn’t been updated in months, the blog is stagnant, and the social media accounts are gathering dust. Sound familiar? If so, it might be time to consider hiring an outside marketing company to assist you in getting your marketing back up to speed.
The Power of Consistency: How Regular Posting Boosts Engagement
Let’s be honest, social media can be a bit like the gym. We all know it’s good for us, we all start with the best of intentions, but somewhere between creating an account and actually using it consistently, we lose steam. Small business owners, this one’s for you. You’ve got a million hats to wear, and “social media guru” probably isn’t the one you feel most comfortable with. We hear this often from our clients. What started out as a fun and exciting project to share your business with your clients, often becomes a struggle of what to post next or combing the interwebs for inspiration.
How to Grow Your Business WITHOUT Spending on Advertising
But here's the thing: Growing your business without pouring money into advertising is not only possible but also an opportunity to build genuine connections and find sustainable growth. Here are 3 simple and effective strategies for growing your business without advertising.
What Should My Marketing & Advertising Budget Be?
Understanding the details of marketing and advertising budgets is crucial for any business looking to thrive in today's competitive landscape. While there's no one-size-fits-all answer to the question, "What should our advertising budget be?", there are fundamental principles and considerations that can guide your decision-making process.
The Small Business Guide to Winning Email Marketing
If you’ve ever wondered how some brands seem to have a magic touch, turning casual subscribers into loyal customers almost overnight, I’m here to let you in on a little secret: it’s all about crafting killer email funnels.
Experiencing the Power of Viral Content
Many businesses dream about making a post go viral on social media, but what actually happens when one starts racking up thousands of likes and views? A few weeks ago, we experienced a surge in views and engagement on TikTok. Within just one week, our content had over 400,000 views! In this post, we'll share our firsthand experience and the strategies we used to create viral content.
Why Direct Email Marketing Still Works
Recently, we’ve had a lot of questions come up around email marketing, and whether or not it’s still an effective method for marketing. It’s a fantastic question, and one I would like to spend the next few minutes answering.
The short answer is yes! It is absolutely effective if you understand how to use email marketing to your advantage.
From Freelance Beginnings to Thriving Digital Agency: The Story of GoldBear Media
In the realm of digital marketing, we often find ourselves immersed in tips, tricks, and tools. However, today, we'd like to take a break and tell the story behind GoldBear Media—the question we're frequently asked when we meet new people. Join us as we share our journey, from “side hustle” beginnings to becoming a trusted digital agency.
Understanding the Value of the Irresistible Offer
An irresistible offer serves as a powerful marketing tool to increase sales and drive business growth. By applying the principles and tips outlined in this article, you can create an irresistible offer that attracts new customers, nurtures existing relationships, and propels your business forward.
Reach vs. Engagement: Which is More Important?
So, which one is more important: reach or engagement? The answer is that it depends on your social media goals. Both metrics are important and can help you achieve different goals.
Building Your Online Presence (Part 4)
This week, we are closing out this marketing 101 series by talking through some advanced marketing options and tools that can help take your business to new levels. Specifically, we will be looking at adopting or branching out into new markets, experimenting with online advertising, and influencer marketing.
Building Your Online Presence (Part 3)
We will be focusing on three (3) things that directly build onto what we discussed last week, which are Producing Content, Personifying Your Brand, and Mastering SEO. While you will not become an expert in these things overnight (especially SEO) they are important building blocks to understanding how your business functions and how to connect with your audience.
Building Your Online Presence (Part 2)
This week, we will be focusing on three (3) things that directly build onto what we discussed last week, which are Producing Content, Personifying Your Brand, and Mastering SEO. While you will not become an expert in these things overnight (especially SEO) they are important building blocks to understanding how your business functions and how to connect with your audience.
Building Your Online Presence (Part 1)
Ask any business owner how stressful it was to start their business, and many of them will tell you it’s one of the scariest and most rewarding things they’ve ever done. It’s filled with highs and lows, big wins, hard conversations, and for many, the fulfillment of a dream to make it on their own.
8 Places You Can Find FREE Stock Photos
One of the biggest challenges in running a small business is getting your name out there. For many small businesses just starting out, most have little to nothing set aside for marketing. Which means every opportunity for free marketing needs to be taken advantage of.
To help you take advantage of all the free options that are out there, we’ve compiled a list of ideas that are completely free and can be used to help you build your audience and your brand.
10 Free Ways to Advertise Your Small Business
One of the biggest challenges in running a small business is getting your name out there. For many small businesses just starting out, most have little to nothing set aside for marketing. Which means every opportunity for free marketing needs to be taken advantage of.
To help you take advantage of all the free options that are out there, we’ve compiled a list of ideas that are completely free and can be used to help you build your audience and your brand.
6 Reasons You Need To Invest In Organic Social Media
Building a brand through social media isn’t easy. It takes time and commitment to build an audience and a following. This may be something you’ve read a thousand times on different blogs. If you’ve already invested in social media and started building a following, congratulations, you’re taking important steps.