Why Direct Email Marketing Still Works
Recently, we’ve had a lot of questions come up around email marketing, and whether or not it’s still an effective method for marketing. It’s a fantastic question, and one I would like to spend the next few minutes answering.
The short answer is yes! It is absolutely effective if you understand how to use email marketing to your advantage.
From Freelance Beginnings to Thriving Digital Agency: The Story of GoldBear Media
In the realm of digital marketing, we often find ourselves immersed in tips, tricks, and tools. However, today, we'd like to take a break and tell the story behind GoldBear Media—the question we're frequently asked when we meet new people. Join us as we share our journey, from “side hustle” beginnings to becoming a trusted digital agency.
Understanding the Value of the Irresistible Offer
An irresistible offer serves as a powerful marketing tool to increase sales and drive business growth. By applying the principles and tips outlined in this article, you can create an irresistible offer that attracts new customers, nurtures existing relationships, and propels your business forward.
Reach vs. Engagement: Which is More Important?
So, which one is more important: reach or engagement? The answer is that it depends on your social media goals. Both metrics are important and can help you achieve different goals.
Secrets to Going Viral: How to Increase Your Reach and Boost Your Brand's Success
We get asked this question from time to time - “how do I make this go viral.”
Going viral is the dream of many content creators, marketers, and businesses. It's the ultimate goal: to create something that captures the attention of millions, and spreads like wildfire across the internet. But going viral is not as simple as just creating great content.
5 Tips for Small Business TikTok Marketing: Boost Your Sales with Video Content
As the fastest-growing social media platform, TikTok is not just for dance challenges and lip-syncing anymore. With over 1 billion active users, the platform has become a valuable marketing tool for businesses of all sizes, including small businesses.
Small Business Marketing: How to Succeed on a Budget
Being a small business can be tough when it comes to marketing. Limited budgets, small teams, and fierce competition can make it feel like an uphill battle to stand out and reach potential customers. But don't worry, with the right mindset and strategies, small businesses can still succeed in marketing and even level the playing field with larger competitors.
The Importance of Meta Descriptions for Your Website
One of the best things about creating websites for clients is bringing together all of the visual elements (photos, page design, written content) into a masterfully crafted website that our clients love and their customers find easy to navigate. Along with the visuals you see on the front end to create a successful website, there’s a lot of work that happens on the back end with keywords, meta descriptions, and SEO.
5 Biggest Brand Messaging Mistakes Small Businesses Make
Small businesses face unique challenges when it comes to creating brand messaging that effectively resonates with their target audience. Despite their best efforts, common mistakes can hinder their success. From lack of clarity in messaging to failure to differentiate themselves from competitors, these missteps can have a significant impact on a small business's bottom line.