Why Direct Email Marketing Still Works
Recently, we’ve had a lot of questions come up around email marketing, and whether or not it’s still an effective method for marketing. It’s a fantastic question, and one I would like to spend the next few minutes answering.
The short answer is yes! It is absolutely effective if you understand how to use email marketing to your advantage.
From Freelance Beginnings to Thriving Digital Agency: The Story of GoldBear Media
In the realm of digital marketing, we often find ourselves immersed in tips, tricks, and tools. However, today, we'd like to take a break and tell the story behind GoldBear Media—the question we're frequently asked when we meet new people. Join us as we share our journey, from “side hustle” beginnings to becoming a trusted digital agency.
Understanding the Value of the Irresistible Offer
An irresistible offer serves as a powerful marketing tool to increase sales and drive business growth. By applying the principles and tips outlined in this article, you can create an irresistible offer that attracts new customers, nurtures existing relationships, and propels your business forward.
Reach vs. Engagement: Which is More Important?
So, which one is more important: reach or engagement? The answer is that it depends on your social media goals. Both metrics are important and can help you achieve different goals.
Secrets to Going Viral: How to Increase Your Reach and Boost Your Brand's Success
We get asked this question from time to time - “how do I make this go viral.”
Going viral is the dream of many content creators, marketers, and businesses. It's the ultimate goal: to create something that captures the attention of millions, and spreads like wildfire across the internet. But going viral is not as simple as just creating great content.
5 Tips for Small Business TikTok Marketing: Boost Your Sales with Video Content
As the fastest-growing social media platform, TikTok is not just for dance challenges and lip-syncing anymore. With over 1 billion active users, the platform has become a valuable marketing tool for businesses of all sizes, including small businesses.
Small Business Marketing: How to Succeed on a Budget
Being a small business can be tough when it comes to marketing. Limited budgets, small teams, and fierce competition can make it feel like an uphill battle to stand out and reach potential customers. But don't worry, with the right mindset and strategies, small businesses can still succeed in marketing and even level the playing field with larger competitors.
The Importance of Meta Descriptions for Your Website
One of the best things about creating websites for clients is bringing together all of the visual elements (photos, page design, written content) into a masterfully crafted website that our clients love and their customers find easy to navigate. Along with the visuals you see on the front end to create a successful website, there’s a lot of work that happens on the back end with keywords, meta descriptions, and SEO.
5 Biggest Brand Messaging Mistakes Small Businesses Make
Small businesses face unique challenges when it comes to creating brand messaging that effectively resonates with their target audience. Despite their best efforts, common mistakes can hinder their success. From lack of clarity in messaging to failure to differentiate themselves from competitors, these missteps can have a significant impact on a small business's bottom line.
Building Your Online Presence (Part 4)
This week, we are closing out this marketing 101 series by talking through some advanced marketing options and tools that can help take your business to new levels. Specifically, we will be looking at adopting or branching out into new markets, experimenting with online advertising, and influencer marketing.
Building Your Online Presence (Part 3)
We will be focusing on three (3) things that directly build onto what we discussed last week, which are Producing Content, Personifying Your Brand, and Mastering SEO. While you will not become an expert in these things overnight (especially SEO) they are important building blocks to understanding how your business functions and how to connect with your audience.
Building Your Online Presence (Part 2)
This week, we will be focusing on three (3) things that directly build onto what we discussed last week, which are Producing Content, Personifying Your Brand, and Mastering SEO. While you will not become an expert in these things overnight (especially SEO) they are important building blocks to understanding how your business functions and how to connect with your audience.
Building Your Online Presence (Part 1)
Ask any business owner how stressful it was to start their business, and many of them will tell you it’s one of the scariest and most rewarding things they’ve ever done. It’s filled with highs and lows, big wins, hard conversations, and for many, the fulfillment of a dream to make it on their own.
8 Places You Can Find FREE Stock Photos
One of the biggest challenges in running a small business is getting your name out there. For many small businesses just starting out, most have little to nothing set aside for marketing. Which means every opportunity for free marketing needs to be taken advantage of.
To help you take advantage of all the free options that are out there, we’ve compiled a list of ideas that are completely free and can be used to help you build your audience and your brand.
10 Free Ways to Advertise Your Small Business
One of the biggest challenges in running a small business is getting your name out there. For many small businesses just starting out, most have little to nothing set aside for marketing. Which means every opportunity for free marketing needs to be taken advantage of.
To help you take advantage of all the free options that are out there, we’ve compiled a list of ideas that are completely free and can be used to help you build your audience and your brand.
6 Reasons You Need To Invest In Organic Social Media
Building a brand through social media isn’t easy. It takes time and commitment to build an audience and a following. This may be something you’ve read a thousand times on different blogs. If you’ve already invested in social media and started building a following, congratulations, you’re taking important steps.
Basics to building a GREAT Instagram Profile
Instagram is now the second largest social media platform behind Facebook.
Have you ever looked at a profile on Instagram and just said, “WOW! This page looks amazing!”, and then followed a person or brand simply because of what you saw when you first landed on the page? Yeah, we have too.
A well done Instagram profile has a few key components that if done well, will help draw your audience in to find the information they want, as well as spend more time reviewing your content and interacting with your brand. A well done profile doesn’t happen overnight either. It can take time to cultivate all the necessary pieces.
What in the world are Content Pillars?
Has this ever happened to you…. You sit down at the computer, ready to put together social media posts for your business and *bam* writer's block. One day you’re full of ideas, and the next, it’s the blinking cursor of death on the screen, taunting you to write something - anything! - to post on social media.
As business owners, one of the biggest challenges is to be consistent about creating great content that helps your audience understand who you are. Here at GoldBear Media, we often get asked how we create consistent content that stays on topic and on brand. The answer, content pillars! Below we’ll tell you what they are, why they’re important, how to create them, and how to begin implementing them into your social strategy.
Marketing for Your Startup or Small Business on Social Media
So you’ve decided to start a business. Congratulations! Your next step after creating a business plan is figuring out how to let everyone know that you have a business. You can of course talk with friends and family, put info out on Facebook, Instagram, LinkedIn and other social platforms, but for most new businesses, this process begins by grinding out a following by any means necessary.
These are a few of our Favorite Things
I love the holidays. There are some things that come out during the holidays that I can’t get any other time during the year. I love decorating the house, and my husband looks forward to eggnog and pumpkin pie. Every year, my mother-in-law makes this fudge that is just amazing. I guess you could say these are a few of our favorite things.