Why You Need to Hire an Outside Marketing Company: Three Key Reasons

Marketing is the lifeblood of any business, yet it’s often the first thing to fall by the wayside when day-to-day operations take over. Many companies start strong, sending out regular social media posts, running email campaigns, and tweaking their SEO, but before long, marketing tasks start to pile up. Suddenly, the website hasn’t been updated in months, the blog is stagnant, and the social media accounts are gathering dust. Sound familiar? If so, it might be time to consider hiring an outside marketing company to assist you in getting your marketing back up to speed. 

Here are three key reasons why outsourcing your marketing could be the best decision you make this year:

You’re Too Busy Running the Business

Let’s face it—running a business is a full-time job (and then some). When you’re juggling everything from managing employees to handling customer issues, it’s no wonder marketing can slip through the cracks. Marketing requires consistent attention and effort to be effective, and if you’re too busy to give it the time it needs, your business will suffer because you’re not actively creating that buzz around your company. 

Are you trying to keep up with the latest social media trends, write engaging blog posts, design eye-catching graphics, and ensure your website is optimized for search engines—all while running your business? It’s a recipe for burnout. And let’s not forget the constant changes in algorithms, SEO best practices, and digital marketing tools. Keeping up with these trends is a job in itself, one that requires a level of expertise that might not be present in-house.

Hiring an outside marketing company allows you to delegate these tasks to experts who live and breathe marketing. They’re up-to-date on the latest trends and can implement strategies that will keep your business competitive. Plus, they can offer insights you might not have considered, like which social media platforms your target audience is really using or how to optimize your website for voice search.

Your Marketing Efforts Lack Consistency

One of the most common pitfalls in DIY marketing is inconsistency. Maybe you’re great at posting on social media for a few weeks, but then things get busy and you forget. Or perhaps you had a brilliant idea for a blog series, but after the first two posts, you ran out of time to continue. Inconsistent marketing sends mixed signals to your audience and can hurt your brand’s credibility.

A professional marketing agency can help you establish and maintain a consistent presence across all channels. Whether it’s scheduling regular social media posts, sending out newsletters, or updating your website, they ensure that your marketing efforts are steady and reliable. Consistency is key to building trust with your audience, and a marketing agency has the resources to keep the momentum going, even when your internal team is swamped.

You’re Missing Out on Growth Opportunities

Another reason to consider hiring an outside marketing company is that you might be missing out on opportunities to grow your business. Marketing isn’t just about keeping the wheels turning—it’s about driving growth and staying ahead of the competition. If your current marketing strategy is more of an afterthought than a proactive plan, you’re likely leaving money on the table.

A skilled marketing agency can do more than just manage your current efforts; they can identify new opportunities for growth. Maybe they’ll suggest a rebranding to better align with your target market, or they’ll recommend launching a new product through a targeted email campaign. Perhaps they’ll introduce you to the world of paid social media advertising or show you how to optimize your website to capture more leads.

What’s more, marketing agencies bring fresh perspectives and ideas to the table. Because they work with a variety of clients across different industries, they can draw on a wealth of experience to suggest strategies you might not have considered. They can also help you pivot quickly if a particular approach isn’t working, ensuring your marketing dollars are spent wisely.

Need More Reasons to Hire Outside Marketing Help?

While the three reasons above are compelling on their own, there’s another significant benefit to hiring an outside marketing company: they can handle tasks you didn’t even realize you needed help with. Think about it—when was the last time you conducted a thorough SEO audit on your website? Or optimized your email marketing strategy? Or revamped your social media profiles to reflect your brand’s latest messaging?

These are the kinds of tasks that can easily fall by the wayside but can make a big difference in your overall marketing success. A marketing agency like GoldBear Media can take a holistic view of your marketing efforts, identifying areas for improvement and implementing strategies to maximize your return on investment.

For example, we can help you with:

• Social Media Management: Keeping your social profiles active, engaging, and aligned with your brand’s voice.

• Web Design: Ensuring your website is not only visually appealing but also user-friendly and optimized for conversions.

• SEO: Boosting your search engine rankings to increase organic traffic and visibility.

• Email Marketing: Crafting compelling email campaigns that drive engagement and sales.

• Fractional CMO: A Fractional CMO is like having a sales and marketing director wrapped up in one person. Fractional CMO’s align marketing and sales goals, and can even be a part of your executive leadership team to create improved processes, or design marketing playbooks to help you drive growth. 

Freeing Up Your Time to Focus on What You Do Best

Perhaps the most significant advantage of hiring an outside marketing company is that it frees you and your team to focus on what you do best. Marketing is essential, but it’s just one piece of the puzzle. By outsourcing it to professionals, you can dedicate more time to the areas of your business that truly need your attention, whether that’s product development, customer service, or scaling your operations.

Let’s be honest: trying to wear all the hats in your business can be exhausting. And when you’re stretched too thin, it’s easy for things to fall through the cracks. By bringing in a marketing agency, you can offload the time-consuming tasks that you may not have the expertise or bandwidth to handle in-house. This not only ensures that your marketing efforts are in capable hands but also allows you to focus on growing your business.

Conclusion

In today’s fast-paced business environment, it’s more important than ever to have a robust and consistent marketing strategy. But with so many demands on your time, it can be challenging to give marketing the attention it deserves. That’s where GoldBear Media comes in. By hiring our expert team to manage your marketing, you can ensure that your business stays competitive, your brand remains visible, and your growth opportunities are maximized. So if you’re feeling overwhelmed by your marketing tasks, it might be time to consider bringing in the pros. After all, your time is valuable, and there’s no better investment than in the growth of your business.

If you’re curious to learn more about how we can help you, click the discovery call button at the top book a time to talk to us. The call is 100% free. Our goal will be to show you how you can grow your business, and how we can help you get there.