Understanding Marketing and Sales: How They’re Similar and How They’re Different
Sales and marketing—two sides of the same coin, right? Well, sort of. If you think of your business as a car, marketing is the engine that propels it forward, while sales is the driver steering it toward the finish line. Both departments play crucial roles, but their responsibilities and goals are far from identical. Still, many businesses (especially smaller ones) lump these functions together, often placing the burden of marketing on their sales teams. Spoiler alert: this rarely works out as expected.
Why You Need to Hire an Outside Marketing Company: Three Key Reasons
Marketing is the lifeblood of any business, yet it’s often the first thing to fall by the wayside when day-to-day operations take over. Many companies start strong, sending out regular social media posts, running email campaigns, and tweaking their SEO, but before long, marketing tasks start to pile up. Suddenly, the website hasn’t been updated in months, the blog is stagnant, and the social media accounts are gathering dust. Sound familiar? If so, it might be time to consider hiring an outside marketing company to assist you in getting your marketing back up to speed.
The Power of Consistency: How Regular Posting Boosts Engagement
Let’s be honest, social media can be a bit like the gym. We all know it’s good for us, we all start with the best of intentions, but somewhere between creating an account and actually using it consistently, we lose steam. Small business owners, this one’s for you. You’ve got a million hats to wear, and “social media guru” probably isn’t the one you feel most comfortable with. We hear this often from our clients. What started out as a fun and exciting project to share your business with your clients, often becomes a struggle of what to post next or combing the interwebs for inspiration.
How to Grow Your Business WITHOUT Spending on Advertising
But here's the thing: Growing your business without pouring money into advertising is not only possible but also an opportunity to build genuine connections and find sustainable growth. Here are 3 simple and effective strategies for growing your business without advertising.
What Should My Marketing & Advertising Budget Be?
Understanding the details of marketing and advertising budgets is crucial for any business looking to thrive in today's competitive landscape. While there's no one-size-fits-all answer to the question, "What should our advertising budget be?", there are fundamental principles and considerations that can guide your decision-making process.
4 Reasons Why Small Businesses Must Embrace New Marketing Technology
Technology is rapidly evolving. Smart devices make it easier than ever to gather information and find products or services. Social media has completely shifted the dynamic for online communication. As a business owner, the constant evolution of technology can be a lot to follow. Here are four powerful reasons why learning the latest trends will help your business and set you ahead of the competition.
Remember These 3 Factors in your 2024 Marketing Plan
With the new year fast approaching, many of us begin to consider our resolutions for 2024. Things like self-improvement or learning a new skill come to mind, but what about the goals you have for your business in the new year? Creating a plan allows you to establish your objectives well in advance and gives you a better idea of how you can achieve those goals.
Why Direct Email Marketing Still Works
Recently, we’ve had a lot of questions come up around email marketing, and whether or not it’s still an effective method for marketing. It’s a fantastic question, and one I would like to spend the next few minutes answering.
The short answer is yes! It is absolutely effective if you understand how to use email marketing to your advantage.
From Freelance Beginnings to Thriving Digital Agency: The Story of GoldBear Media
In the realm of digital marketing, we often find ourselves immersed in tips, tricks, and tools. However, today, we'd like to take a break and tell the story behind GoldBear Media—the question we're frequently asked when we meet new people. Join us as we share our journey, from “side hustle” beginnings to becoming a trusted digital agency.
Understanding the Value of the Irresistible Offer
An irresistible offer serves as a powerful marketing tool to increase sales and drive business growth. By applying the principles and tips outlined in this article, you can create an irresistible offer that attracts new customers, nurtures existing relationships, and propels your business forward.
Reach vs. Engagement: Which is More Important?
So, which one is more important: reach or engagement? The answer is that it depends on your social media goals. Both metrics are important and can help you achieve different goals.
Secrets to Going Viral: How to Increase Your Reach and Boost Your Brand's Success
We get asked this question from time to time - “how do I make this go viral.”
Going viral is the dream of many content creators, marketers, and businesses. It's the ultimate goal: to create something that captures the attention of millions, and spreads like wildfire across the internet. But going viral is not as simple as just creating great content.
5 Tips for Small Business TikTok Marketing: Boost Your Sales with Video Content
As the fastest-growing social media platform, TikTok is not just for dance challenges and lip-syncing anymore. With over 1 billion active users, the platform has become a valuable marketing tool for businesses of all sizes, including small businesses.
Small Business Marketing: How to Succeed on a Budget
Being a small business can be tough when it comes to marketing. Limited budgets, small teams, and fierce competition can make it feel like an uphill battle to stand out and reach potential customers. But don't worry, with the right mindset and strategies, small businesses can still succeed in marketing and even level the playing field with larger competitors.
The Importance of Meta Descriptions for Your Website
One of the best things about creating websites for clients is bringing together all of the visual elements (photos, page design, written content) into a masterfully crafted website that our clients love and their customers find easy to navigate. Along with the visuals you see on the front end to create a successful website, there’s a lot of work that happens on the back end with keywords, meta descriptions, and SEO.
5 Biggest Brand Messaging Mistakes Small Businesses Make
Small businesses face unique challenges when it comes to creating brand messaging that effectively resonates with their target audience. Despite their best efforts, common mistakes can hinder their success. From lack of clarity in messaging to failure to differentiate themselves from competitors, these missteps can have a significant impact on a small business's bottom line.
Building Your Online Presence (Part 4)
This week, we are closing out this marketing 101 series by talking through some advanced marketing options and tools that can help take your business to new levels. Specifically, we will be looking at adopting or branching out into new markets, experimenting with online advertising, and influencer marketing.
Building Your Online Presence (Part 3)
We will be focusing on three (3) things that directly build onto what we discussed last week, which are Producing Content, Personifying Your Brand, and Mastering SEO. While you will not become an expert in these things overnight (especially SEO) they are important building blocks to understanding how your business functions and how to connect with your audience.
Building Your Online Presence (Part 2)
This week, we will be focusing on three (3) things that directly build onto what we discussed last week, which are Producing Content, Personifying Your Brand, and Mastering SEO. While you will not become an expert in these things overnight (especially SEO) they are important building blocks to understanding how your business functions and how to connect with your audience.
Building Your Online Presence (Part 1)
Ask any business owner how stressful it was to start their business, and many of them will tell you it’s one of the scariest and most rewarding things they’ve ever done. It’s filled with highs and lows, big wins, hard conversations, and for many, the fulfillment of a dream to make it on their own.