Understanding Marketing and Sales: How They’re Similar and How They’re Different
Sales and marketing—two sides of the same coin, right? Well, sort of. If you think of your business as a car, marketing is the engine that propels it forward, while sales is the driver steering it toward the finish line. Both departments play crucial roles, but their responsibilities and goals are far from identical. Still, many businesses (especially smaller ones) lump these functions together, often placing the burden of marketing on their sales teams. Spoiler alert: this rarely works out as expected.
Why You Need to Hire an Outside Marketing Company: Three Key Reasons
Marketing is the lifeblood of any business, yet it’s often the first thing to fall by the wayside when day-to-day operations take over. Many companies start strong, sending out regular social media posts, running email campaigns, and tweaking their SEO, but before long, marketing tasks start to pile up. Suddenly, the website hasn’t been updated in months, the blog is stagnant, and the social media accounts are gathering dust. Sound familiar? If so, it might be time to consider hiring an outside marketing company to assist you in getting your marketing back up to speed.
The Power of Consistency: How Regular Posting Boosts Engagement
Let’s be honest, social media can be a bit like the gym. We all know it’s good for us, we all start with the best of intentions, but somewhere between creating an account and actually using it consistently, we lose steam. Small business owners, this one’s for you. You’ve got a million hats to wear, and “social media guru” probably isn’t the one you feel most comfortable with. We hear this often from our clients. What started out as a fun and exciting project to share your business with your clients, often becomes a struggle of what to post next or combing the interwebs for inspiration.
How to Grow Your Business WITHOUT Spending on Advertising
But here's the thing: Growing your business without pouring money into advertising is not only possible but also an opportunity to build genuine connections and find sustainable growth. Here are 3 simple and effective strategies for growing your business without advertising.
What Should My Marketing & Advertising Budget Be?
Understanding the details of marketing and advertising budgets is crucial for any business looking to thrive in today's competitive landscape. While there's no one-size-fits-all answer to the question, "What should our advertising budget be?", there are fundamental principles and considerations that can guide your decision-making process.