Understanding Marketing and Sales: How They’re Similar and How They’re Different
Sales and marketing—two sides of the same coin, right? Well, sort of. If you think of your business as a car, marketing is the engine that propels it forward, while sales is the driver steering it toward the finish line. Both departments play crucial roles, but their responsibilities and goals are far from identical. Still, many businesses (especially smaller ones) lump these functions together, often placing the burden of marketing on their sales teams. Spoiler alert: this rarely works out as expected.
Why You Need to Hire an Outside Marketing Company: Three Key Reasons
Marketing is the lifeblood of any business, yet it’s often the first thing to fall by the wayside when day-to-day operations take over. Many companies start strong, sending out regular social media posts, running email campaigns, and tweaking their SEO, but before long, marketing tasks start to pile up. Suddenly, the website hasn’t been updated in months, the blog is stagnant, and the social media accounts are gathering dust. Sound familiar? If so, it might be time to consider hiring an outside marketing company to assist you in getting your marketing back up to speed.
The Power of Consistency: How Regular Posting Boosts Engagement
Let’s be honest, social media can be a bit like the gym. We all know it’s good for us, we all start with the best of intentions, but somewhere between creating an account and actually using it consistently, we lose steam. Small business owners, this one’s for you. You’ve got a million hats to wear, and “social media guru” probably isn’t the one you feel most comfortable with. We hear this often from our clients. What started out as a fun and exciting project to share your business with your clients, often becomes a struggle of what to post next or combing the interwebs for inspiration.
4 Reasons Why Small Businesses Must Embrace New Marketing Technology
Technology is rapidly evolving. Smart devices make it easier than ever to gather information and find products or services. Social media has completely shifted the dynamic for online communication. As a business owner, the constant evolution of technology can be a lot to follow. Here are four powerful reasons why learning the latest trends will help your business and set you ahead of the competition.
Remember These 3 Factors in your 2024 Marketing Plan
With the new year fast approaching, many of us begin to consider our resolutions for 2024. Things like self-improvement or learning a new skill come to mind, but what about the goals you have for your business in the new year? Creating a plan allows you to establish your objectives well in advance and gives you a better idea of how you can achieve those goals.
9 More Ideas for Boosting Revenue During the Holidays
The holiday season has only just begun and there is still plenty of time to work up a successful promotion strategy! As consumers have come to expect holiday deals and promotions, this is an important time of year for convincing those who have been on the fence for a while. You don’t want to miss out on this great opportunity to grow your business before the end of the fiscal year.
8 Places You Can Find FREE Stock Photos
One of the biggest challenges in running a small business is getting your name out there. For many small businesses just starting out, most have little to nothing set aside for marketing. Which means every opportunity for free marketing needs to be taken advantage of.
To help you take advantage of all the free options that are out there, we’ve compiled a list of ideas that are completely free and can be used to help you build your audience and your brand.
10 Free Ways to Advertise Your Small Business
One of the biggest challenges in running a small business is getting your name out there. For many small businesses just starting out, most have little to nothing set aside for marketing. Which means every opportunity for free marketing needs to be taken advantage of.
To help you take advantage of all the free options that are out there, we’ve compiled a list of ideas that are completely free and can be used to help you build your audience and your brand.
6 Reasons You Need To Invest In Organic Social Media
Building a brand through social media isn’t easy. It takes time and commitment to build an audience and a following. This may be something you’ve read a thousand times on different blogs. If you’ve already invested in social media and started building a following, congratulations, you’re taking important steps.
Basics to building a GREAT Instagram Profile
Instagram is now the second largest social media platform behind Facebook.
Have you ever looked at a profile on Instagram and just said, “WOW! This page looks amazing!”, and then followed a person or brand simply because of what you saw when you first landed on the page? Yeah, we have too.
A well done Instagram profile has a few key components that if done well, will help draw your audience in to find the information they want, as well as spend more time reviewing your content and interacting with your brand. A well done profile doesn’t happen overnight either. It can take time to cultivate all the necessary pieces.
What in the world are Content Pillars?
Has this ever happened to you…. You sit down at the computer, ready to put together social media posts for your business and *bam* writer's block. One day you’re full of ideas, and the next, it’s the blinking cursor of death on the screen, taunting you to write something - anything! - to post on social media.
As business owners, one of the biggest challenges is to be consistent about creating great content that helps your audience understand who you are. Here at GoldBear Media, we often get asked how we create consistent content that stays on topic and on brand. The answer, content pillars! Below we’ll tell you what they are, why they’re important, how to create them, and how to begin implementing them into your social strategy.
Marketing for Your Startup or Small Business on Social Media
So you’ve decided to start a business. Congratulations! Your next step after creating a business plan is figuring out how to let everyone know that you have a business. You can of course talk with friends and family, put info out on Facebook, Instagram, LinkedIn and other social platforms, but for most new businesses, this process begins by grinding out a following by any means necessary.
These are a few of our Favorite Things
I love the holidays. There are some things that come out during the holidays that I can’t get any other time during the year. I love decorating the house, and my husband looks forward to eggnog and pumpkin pie. Every year, my mother-in-law makes this fudge that is just amazing. I guess you could say these are a few of our favorite things.
What is a Marketing Funnel and How Does it Work?
For any business, creating awareness around your brand and bringing customers through to the point of purchase is often the single biggest challenge in getting your business going. As business owners, we know how to close the deal face to face, but the struggle is always how do we create MORE awareness of our company and increase the opportunities for sales.
9 Sensational Ideas for Boosting Revenue During the Holidays
Holiday promotions can be some of your greatest opportunities to bring in customers who may have been watching you all year and be on the fence about making a purchase. This is the opportunity to draw them in with some of the best offers you can and grow your business.
Building Your 2023 Marketing Plan
There comes a point in the life of every business where “winging it” in marketing becomes a hindrance to growth. For entrepreneurs and small businesses, it’s very easy for marketing consistency to get lost in the day to day responsibilities. While the best of intentions may be there, the marketing becomes secondary to getting the work done, running the day to day of other parts of the business, and searching for new clients.
Does Digital Advertising Work? YES! Here Are The 4 Biggest Reasons Why
Digital advertising is a fantastic option for businesses today to reach their audience. One of the questions she asked early on in the process was “Does digital advertising work?” To best answer her question, and possibly yours, I’ll share with you the same story and questions I had for the client.