Meet the team at ABC Care!
ABC Care is a nonprofit corporation that provides exceptional child care for school-age children from kindergarten up through eighth grade. They have become a place for parents to have peace of mind and children to have fun through the safe, secure, recreational, and educational experiences through the before/after school programs and summer camps provided by ABC Care.
With programs established at 14 schools and more in the works, ABC Care saw their growth in the area as a time to streamline their digital communications.
They came to GoldBear Media and outlined three main goals:
To create a digital space for prospective parents where they can learn more about the programs and easily receive updates.
To grow their digital presence through Google MyBusiness and social media and increase traffic to their new website
To create a digital space that houses information for parents with children currently in the program
Prior to ABC Care working with us in February of 2020, there were a few roadblocks that stopped them from reaching their goals on their own.
First, they did not have an established social media strategy. Without having a strategy in place, their pages were inconsistent in both their branding and in their schedule. The second hurdle was their current process for managing documents and registration. ABC Care wanted to streamline their process and make it easy for parents and prospective families to find the information they need and register for the programs.
ABC Care had seen some of the work previously done by the GoldBear Media team and knew they would be the best fit for helping them reach their goals! We quickly got to work on building a strategy.
Step one: Establish consistency
The first step was creating consistency on their Facebook page. We removed any content that didn’t fit the brand and defined their content pillars.
These four pillars help to guide what kind of content to post and keep everything consistent with the branding:
Daily snapshot: Posts give parents an inside look at the daily activities at the different centers and programs.
Resources for parents: Posts that share important or relevant information for families in an easy-to-find location.
Throwback: Posts that share previous activities and get current or prospective parents interested in the things happening at ABC Care.
Registrations & Events: Posts that highlight upcoming events or registration deadlines and encourage participation from families.
Step two: Social media management
The next step in the process was moving from the “what” and onto the “how” of their outlined goals. We introduced ABC Care to a platform we use with many of our clients called Cloud Campaign.
This platform streamlines the approval and collaboration process for social media, making it easy for us to schedule content and have ABC Care approve of the posts before it makes its way to the page.
From there, we started working with the 14+ staff directors for the company and gave them directions for content development (since we can’t be at 14 places at once). We have the directors gather photos of the various centers and activities as we ensure there is a growing database of content for the social media pages.
Step three: Website management
Once we had the social media strategy in place, website management was passed along to GoldBear Media and it was time to start working on digitizing their communication process.
We encouraged the company to use an online registration form, which they now have available on their website. In the same way, we also made all important documents and forms available on their website. These are all found in the same area as the registration form on their website, creating one cohesive space for information and next steps.
With all the processes in place, we were ready to take on the day to day management of the website and make sure all their information is up to date.
So with all those changes in place, let’s see how ABC Care is doing now.
Social media growth
Since working together in 2020, we’ve seen their Facebook page have a 64% increase in followers! Their content engages parents and gives a clear view into the different activities at the centers, highlighting the various topics they are learning or the fun projects they have done.
Website performance
With a new virtual process for registration and information in place, families have loved having these resources so easily made available to them. 2021 was a great year for website traffic, with over 34,000 unique page views throughout the year. We also saw improvements overall for the website’s performance, specifically in increasing the average time spent on pages by 20 seconds and reducing the bounce rate by 6%.
ABC Care is a company well-known in the community for the exceptional child care services they provide and now have a strong digital presence that is designed to clearly share important information and give a clear snapshot into the day to day of the work they do.
We have loved working with such a fun and dynamic organization! It’s always rewarding to help our clients achieve the goals they set for themselves.
Do you desire the same results as ABC Care? We are here to help! Our social media management plans are designed with you and your business, your needs, and your goals in mind. If this sounds like just what you need, or you have another project in mind, fill out the form below!