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The Power of Consistency: How Regular Posting Boosts Engagement
Social Media, Small Business Marketing Kelly Sundsvold Social Media, Small Business Marketing Kelly Sundsvold

The Power of Consistency: How Regular Posting Boosts Engagement

Let’s be honest, social media can be a bit like the gym. We all know it’s good for us, we all start with the best of intentions, but somewhere between creating an account and actually using it consistently, we lose steam. Small business owners, this one’s for you. You’ve got a million hats to wear, and “social media guru” probably isn’t the one you feel most comfortable with. We hear this often from our clients. What started out as a fun and exciting project to share your business with your clients, often becomes a struggle of what to post next or combing the interwebs for inspiration.

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What Should My Marketing & Advertising Budget Be?
Social Media, Small Business Marketing Kelly Sundsvold Social Media, Small Business Marketing Kelly Sundsvold

What Should My Marketing & Advertising Budget Be?

Understanding the details of marketing and advertising budgets is crucial for any business looking to thrive in today's competitive landscape. While there's no one-size-fits-all answer to the question, "What should our advertising budget be?", there are fundamental principles and considerations that can guide your decision-making process.

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Experiencing the Power of Viral Content
Social Media Arielle Baquol Social Media Arielle Baquol

Experiencing the Power of Viral Content

Many businesses dream about making a post go viral on social media, but what actually happens when one starts racking up thousands of likes and views? A few weeks ago, we experienced a surge in views and engagement on TikTok. Within just one week, our content had over 400,000 views! In this post, we'll share our firsthand experience and the strategies we used to create viral content.

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6 Reasons You Need a Social Media Content Calendar
Kelly Sundsvold Kelly Sundsvold

6 Reasons You Need a Social Media Content Calendar

A social media calendar is a tool that can help you strategically plan how you communicate on social media with your audience over a given period of time. Whether your content plan is done monthly, weekly, or something different, it is the single biggest tool to help you keep your messaging organized. 

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